During the discovery phase, we will delve into understanding your brand's core values, target audience, and competitive landscape. This process involves gathering insights and market analysis to ensure that the visual identity we create truly resonates with your brand's essence and goals.

In the research phase, we conduct analysis of industry trends, competitor visuals, and audience preferences. This involves compiling mood boards, reviewing current design standards, and identifying unique opportunities for your brand/music to stand out. The goal is to inspire the creative direction of your visual identity.

In the strategy phase, we synthesize our findings from the discovery and research phases to develop a cohesive visual brand strategy. This includes defining key design principles, establishing a visual tone and style, and creating a brand guideline document. This strategic framework will serve as a blueprint to ensure consistency and alignment across all visual touchpoints of your brand.

During the design phase, we translate the strategic framework into tangible visual elements. This involves creating logo concepts, selecting color palettes, and designing typography and imagery that reflect your brand's identity. We will present multiple design options and refine them based on your feedback to ensure the final visuals are both impactful and aligned with your brand strategy.

In the implementation phase, we apply the finalised visual elements across all brand touchpoints. This includes updating your website, marketing materials, social media profiles, and any other customer-facing platforms. We ensure all assets are cohesive and aligned with the brand guidelines.